Exploring green entrepreneurship in the sharing economy: Intentions to utilize collaborative vehicle programs among Malaysian residents

Collaborative Vehicle Programs have the potential to reduce traffic congestion, air pollution and greenhouse gas emissions. Collaborative Vehicle Programs are a type of sharing economy business that allows Malaysians to share access to vehicles. This study aims to examine how green entrepreneurship focuses on sustainable and environmentally friendly practices in shaping Malaysian residents' intentions to engage in Utilize Collaborative Vehicle Programs. This research adopted a quantitative approach, where a questionnaire was distributed to 400 respondents within the Malaysian residents via Google Form. Statistical Package for the Social Sciences (SPSS) as used to analyze the results of the data obtained. Through the data obtained, all independent variables which are cost saving, time saving convenience and environmentalism have a positive relationship with the dependent variable, intentions to Utilize Collaborative Vehicle Program. The most factor that has the biggest impact towards the intention to utilize a collaborative vehicle program is time saving.