Intention to recycle on waste among micro-entrepreneurs in Kota Bharu Kelantan

This study aims to examine the intention on waste recycling among micro-entrepreneurs in Kota Bharu, Kelantan. This is a quantitative design where questionnaires have been used as a tool for data collection. Through convenience and stratified sampling technique, 341 micro-entrepreneurs in Pasar Siti Khatijah, Pasar Besar 12, Pasar Wakaf Che Yeh and Pasar Tok Guru involved in this study. Descriptive analysis was used to describe the demographic background of the respondents, whilst Spearman Correlation was employed to analyse the relationship of the variables using The Statistical Package for Social Science (SPSS) software latest version. The findings indicate that attitudes and subjective norms have a moderate positive relationship to the intention to waste recycling, while perceived behavioral control has a low relationship with the intention to waste recycling. As of practical relevance, this research can help the small medium traders and other related parties become more aware on saving the environment from the destruction caused by improper waste recycling.