The factors that determine satisfaction among domestic tourists visiting muslim friendly tourist destination in kelantan

The purpose of this study is to ascertain the connection between customer engagement, religiosity, and Muslim friendly tourism and tourist satisfaction in the context of Muslim-friendly tourist destinations in Kelantan. This study used a quantitative survey of domestic tourists who visit Muslim friendly tourist destinations in Kelantan and used the Statistical Package for Social
Sciences (SPSS) to collect the data of respondents. Total of 201 respondents have participated to answer all questions in this survey. Customer engagement, religiosity and Muslim friendly tourists have significant relationships with satisfaction. So, all the hypotheses are supported. Therefore, this study helps Kelantan to improve customer engagement, religiosity, and Muslim friendly tourism. Then, it brings satisfaction to tourists.
Keywords: domestic tourist, customer engagement, religiosity, Muslim friendly tourist, and satisfaction.