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Factor that influences tourism demand in malaysia


Citation

Mohd Nazmi Syah Malik Faisal and Mohd Zaquan Fikri Mohd Zaki and Muhamad Fathuddin and Mugilan A/L Ganas (2023) Factor that influences tourism demand in malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

The willingness and capacity of consumers to purchase various quantities of a tourism product at various prices at any given time is referred to as tourism demand. Numerous quantifiable and nonquantifiable elements both affect and impact the demand for any commodity or service related to tourism. This study focuses on the factors that influence tourism demand in Malaysia. As we know, Malaysia is a country that has its own attractions and receives many tourists from all over the world. Using a standardised questionnaire, the study's primary data were be gathered, and analysis were be performed a total of 208 respondents consisting of domestic tourists were receive the survey. The data in this study were processed using descriptive, reliability tests, and correlation analysis. Through this study, researchers hope to gain a better understanding factor that influence the tourism demand in Malaysia
Keywords: Tourism demand, quality of accommodation, uniqueness, quality services

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2023
Number of Pages: 77
Call Number: SAP 2023/T15
Supervisor: Dr. Marlisa Abdul Rahim
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/14038
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