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Tourist perceptions of kuala terengganu as an islamic tourism destination


Citation

Muhammad Rafiq Fahmi Abd Rahman and Muhammad Shafiq Adam Shamsulazwadi and Muhammad Shahrul Nizam Iskandar Md Noor and Muhammad Syamil Afiq Azaham (2023) Tourist perceptions of kuala terengganu as an islamic tourism destination. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This study is about tourists perception who visit Kuala Terengganu as an Islamic tourism destination . Perception is one of the important factors considered by tourist in visiting a destination beside motivation attractiveness, spiritual experience , culture attribute, religion and accessibility. Therefore, this research is to examine the relationship between brand image and tourist perceptions of Kuala Terengganu as an Islamic Tourism destination. Second, to examine the relationship between spiritual experience and tourist perceptions of Kuala Terengganu as an Islamic tourism destination. Lastly, to examine the relationship between cultural attributes and tourist perceptions of Kuala Terengganu as an Islamic tourism destination. The quantitative method used in this research is questionnaires. About 327 respondents which is domestic and international tourists who went and experience in Kuala Terengganu chosen in this study.
Keywords: Tourist Perception, Islamic Tourism

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2023
Number of Pages: 72
Call Number: SAP 2023/T23
Supervisor: Dr. Aikal Liyani Binti Rasdi
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/14029
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