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Identification of innovation elements in homestay programmes


Citation

Norathirah Mat Isa and Noratiqah Suhaimi and Norazira Binti Ismail and Norfilza Haris Fadillah (2022) Identification of innovation elements in homestay programmes. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

With the growth of the experience economy in recent years, travelers have continued to propose new demands. Particularly when it comes to lodging, they are less content with standard tourist accommodations and instead place a higher value on authentic experiences and sentiments. Therefore, the only way a homestay can provide tourists a novel experience and boost its competitiveness and tourist appeal is if it is founded on its own advantages and drawbacks, heightened innovation, and exploitation of cultural connotations. The overall development status and current issues of homestay are investigated in this paper through the identification of innovative elements in homestay programmes using literature analysis, online interviews, and questionnaires. It is concluded that publicity and marketing still need to put in a lot of effort.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2022
Number of Pages: 70
Call Number: SAP 2022/T29
Supervisor: Dr. Nor Syuhada Binti Zulkefli
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13994
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