Intention to eat kelantan traditional food among umk students at city campus

Traditional food is food passed down from generation to generation. This traditional food symbolizes an ethnic group in Malaysia. This research focuses on the intention to eat Kelantan traditional food among UMK student, which is closely related to taste, family practice and convenience. In carrying out this research, quantitative methods were used as a tool to collect data from the respondents. In order to analyze and identify the data of this study, descriptive analysis, reliability test and Pearson Correlation were used. This study found that taste, family practise and convenience are closely related to the intention to eat Kelantan traditional food among the UMK students. The researcher used primary data for data collection, including a simple sampling method to select 361 respondents from UMK student at City Campus. There are 361 respondents from UMK student at City Campus has participated in this study.
Keywords: Intention to eat, traditional food, taste, family practice, convenience