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Acceptance of street food among university students in universiti malaysia kelantan, city campus


Citation

Nur Syaheera Amran and Nur Syahira Izzati Shahidan and Nur Syamimi Mohd Hanafi and Nur Syamsina Md Sabri (2023) Acceptance of street food among university students in universiti malaysia kelantan, city campus. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

The purpose of this study is to examine the acceptance of street food among university students at Universiti Malaysia Kelantan. Thus, the researcher wants to know the relationship between food price, attraction, and service quality with the acceptance of street food among university students in UMK City Campus. This study uses quantitative approaches. The questionnaire was administered to capture the necessary data. The evaluation has been completed on 370 total responses. The finding of this research showed that the whole hypothesis is accepted. Food price and quality of service got more responses and feedback. It is evidence that the two independent variables have a good association with the acceptance of street food among university students in UMK City Campus. On the other hand, the attraction exhibited a weak link with the acceptance of street food among university students in UMK City Campus.
Keywords: Hawker, price, attraction, service quality, food truck

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2023
Number of Pages: 81
Call Number: H18
Supervisor: Harnidah Binti Samengon
Programme: Bachelor of Entrepreneurship (Hospitality) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13970
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