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Factors affecting consumer preference to use online food delivery services in Malaysia


Citation

Nur Syazwina Dollah and Nurain Abdul Muti and Nurain Nabila Ahmad and Nuraina Nadia Adnan (2023) Factors affecting consumer preference to use online food delivery services in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

The food delivery service business in Malaysia and globally is experiencing significant growth, with customers increasingly seeking takeaway food delivery. The study's objective is to identify variables influencing Malaysian consumers' preferences for food delivered online. This study examines factors affecting consumer preference for online food delivery services in Malaysia. A quantitative research approach, using 384 questionnaires distributed via social media and SPSS software, revealed a positive relationship between online food delivery services with convenience motivation, perceive risk and perceive ease of use. The investigation's design, population of interest and size of the sample, method of sampling, collecting data processes, instruments for research, and data analysis was covered. The findings provide implications and recommendations for future researchers to conduct similar studies in Malaysia.
Keyword: Online food delivery service, convenience motivation, perceive risk, perceive ease of use.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2023
Number of Pages: 80
Call Number: H19
Supervisor: NURUL FARDILA BINTI ABD RAZAK
Programme: Bachelor of Entrepreneurship (Hospitality) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13968
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