Consumer perception of food safety at restaurants in kota bharu, kelantan

Food safety is the most critical aspect to consider when dealing with food service sector. The research aimed to determine the significant at the consumer perception of food safety at restaurant in Kota Bharu, Kelantan. The research will be focus on type of restaurant is casual dining. The goal of this study is to discover the consumer perception of food safety with food quality, service quality and restaurant ambience. The main data for the study will be collected using a structured questionnaire, and the analysis will be done using SPSS software. The survey will be distributed to 384 respondents in Kota Bharu, Kelantan. The main findings were that a significant number of consumers think about food safety overall, and especially when eating at restaurant establishments while most consumers stated that restaurants were doing an excellent job, were capable, and were focused on food safety when compared to another restaurant. The findings emphasize the significance of restaurant food safety behaviors, notably in the areas of personal hygiene and workplace cleanliness, food handling, and food preparation. These findings show that food safety is most important aspect in restaurant from consumer perception. Through this study, researchers seek to learn more about the consumer perception of food safety at restaurant casual dining.
Keywords: Food Safety, Consumer Perception, Food Quality, Service Quality, Restaurant Ambience, Kota Bharu, Casual Dining Restaurant