Factors affecting student satisfaction to visit cafeteria at university malaysia kelantan, bachok

The purpose of this study is to examine the factors affecting student satisfaction to visit cafeteria at University Malaysia Kelantan, Bachok. This study focuses on how satisfied students are with their cafeteria experiences. The researcher want to know the factor effecting students satisfaction to visit cafeteria at University Malaysia Kelantan, Bachok. The independent variables of this study comprised food quality, cleanliness, price fairness and facilities; where as the dependent variable in this study was student satisfaction. This study had four objectives which is to investigate student satisfaction with food quality factors at the cafeteria of University Malaysia Kelantan, Bachok, to analyze student satisfaction with cleanliness at the cafeteria of University Malaysia Kelantan, Bachok, to measure student satisfaction with price at the cafeteria of University Malaysia Kelantan, Bachok and to identify student satisfaction with facilities at the cafeteria of University Malaysia Kelantan, Bachok. This study used a quantitative approach. A questionnaire was designed to collect the information. A total of 375 respondents from students University Malaysia Kelantan, Bachok while conducting the reseach. The data was collected using Google Form and questionnaire. The data collected is analysed by using Statistical Packages for Social Science based on descriptive variable, reliability analysis, and correlation analysis. As for the result, all of the independent variable that had been studied in this research had significant relationships towards dependent variable. The finding of this research showed that the all the hypothesis is accepted.
Keywords: Food quality, cleanliness, price fairness, facilities, student satisfaction, cafeteria