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A preliminary study on the factors influencing Malaysian youths’ acceptance of takaful


Citation

Siti Farahaina Mohd Elias and Siti Nabilah Mohd Anuar and Siti Nor Syazwana ’Aqilah Mohamad Syawal and Siti Nur Alia Zahirah Mohamad Ziyad (2024) A preliminary study on the factors influencing Malaysian youths’ acceptance of takaful. Final Year Project thesis, University Malaysia Kelantan. (Submitted)

Abstract

To accomplish the goals of Maqasid Shariah, Muslims are urged to make long-term economic and financial plans. That can be accomplished using a Takaful approach. A Takaful plan that includes medical benefits could be useful as both a safety net and an emergency fund in the event of a medical emergency. Takaful is an insurance policy that helps pay for unexpected expenses. The purpose of this article is to investigate how well-known and well-received Takaful services are among Malaysia's youthful demographic. The purpose of this research is to determine what factors cause youths to be open to using Takaful services. This study employs a quantitative approach. Data for this study was gathered by a survey sent to 384 Malaysian youth and analysed using a variety of statistical methods. This study indicated that among young Malaysians, acceptance of Takaful was marginally correlated with factors like knowledge, price, and religious background. The results of this study showed that the majority of students were familiar with and knowledgeable about Takaful. The research showed, however, that there is still a small likelihood that some young people are aware of it but do not actually practice it due to a lack of exposure. This research reveals important details regarding the Takaful that merit further investigation. The findings and suggestions are then presented as directions for more study. In conclusion, the study suggests that while there is a positive correlation between Takaful acceptance and factors like knowledge, price and religious background among Malaysian youth, there is a need for increased exposure and awareness to bridge the gap between awareness and practice. Recommendations include targeted educational initiatives and outreach programs to enhance understanding and utilization of Takaful services among the youth population.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 23 January 2024
Number of Pages: 104
Call Number: SAB 2024/033
Supervisor: Dr. Nurhaiza Binti Nordin
Programme: Bachelor of Business Administration (Islamic Banking and Finance) with Honours
Institution: University Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/13948
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