The factor influencing people intention to donate to the non-government organization among Malaysian

Behaviour refers to an individual's actions or speech. It also includes all human behaviour that is measurable, observable, and evaluable that is, any act that is performed consciously, subconsciously, or semi-consciously. A donation is a sincere contribution from someone to give to someone else. It is a form of grant mostly done by Muslims. Every human being, since the dawn of time, has been endowed with human nature such as desire to care, guide, instruct, caress, love and be loved, appreciate and be valued, cooperate and cooperate. Therefore, they can play a role by handing out donations to the needy from various aspects, for example in terms of food, clothing and money. Today, extended community well-being is offered not only by government agencies, but also by non-governmental organizations, otherwise known as non-governmental organizations (NGOs). In addition, by focusing on welfare, many NGOs have been established to carry out welfare activities for the Malaysian community. To facilitate the reader's understanding, this research examines the factors that influence a person to donate to NGOs among the Malaysian based on independent variable and dependent variable, intention to donate to the NGO among Malaysians and sense of self-worth, face concern, perceived donor effectiveness, moral obligation. As per the TPB, establishing a perceived behavior control is required prior to forming intention, making it an important element. Consequently, it is possible to exercise influence over some aspects that might affect their behavior. The research received responses from a total of 173 respondents. A total of 160 responses have been received about participation in NGO contributions. In general, the findings of the study are consistent with the theory of planned behaviour.