A study on factors influencing loyalty intention towards the utilization of mobile banking among IPTA students in Malaysia

Mobile banking is considered as one of the facilities established to ease online banking transactions. This study aims to examines the loyalty intention towards the utilization of mobile banking among IPTA students in Malaysia and has the purpose of determining which factor influencing the loyalty intention. A quantitative research study was conducted online among 300 respondents from bachelor’s degree student at higher learning institution (IPTA) in Malaysia using a survey questionnaire. On the other hand, this study also uses Statistical Package for Social Sciences (SPSS) to calculate and generate the result for validity and reliability of questions in the survey in order to ensure the questions asked are relevant and understood by respondents. Furthermore, correlation investigation is utilized to investigate the connection between the dependent variable (loyalty intention) and the independent variables (system quality, service quality, security assurance, interface design). Thus, all those possible drivers of loyalty intention will be evaluated including system quality, service quality, security assurance and interface design. As a result, there are positive relationships between those factors contributed to this study.