Hibah takaful products in Kelantan: An empirical study of Muslim consumers in Kelantan

Nowadays, Muslim’s consumers have the option to choose either Takaful or conventional insurance products. According to the descriptions of Takaful products, they also have a higher preference because they adhere to Islamic law and are Syariah compliant. However, even though it has numerous hidden benefits, the concept of takaful is still unclear to many people, including Muslims. This is because there is no adequate explanation of this practice. Therefore, the main objective of this study is to investigate the relationship between consumers' attitudes, awareness and level of understanding towards Muslim's Consumers on takaful products. The study's independent variables include awareness, attitudes, and level of understanding. 400 Kota Bharu, Kelantan, people who are at least 18 years old are the target population for this online survey. The outcome demonstrates the strong relationship between awareness, attitudes, and level of understanding of the relationship between commitment and client loyalty in Islamic banking goods and services. In order to better satisfy consumer needs, the sector can benefit from this study by developing better goods and services. This study contributes significantly to the corpus of information in this topic, which makes it valuable.