Factors of the acceptance Islamic hire purchase (AITAB) among Universiti Malaysia Kelantan

The purpose of this research study is to evaluate the elements that impact the adoption of Islamic Hire Purchase (AITAB) among customers in the Universiti Malaysia Kelantan. Islamic Hire-Purchase, sometimes referred to as AITAB, is a financial instrument that is in accordance with Sharia law that allows people to buy assets via a lease agreement. It is essential for financial institutions that provide AITAB to have a solid understanding of the factors that determine adoption. This enables these institutions to better respond to the interests of their customers and to customize their marketing tactics appropriately. For the purpose of this study, a quantitative research methodology will be used, and a survey questionnaire will be utilized to gather data from a representative sample of customers within the Universiti Malaysia Kelantan who have been exposed to AITAB. A number of possible drivers of acceptance will be evaluated via the use of a questionnaire. These characteristics include religious views, financial literacy, perceived utility, perceived ease of use, trust, and social impact. Statistical methods, such as regression analysis and structural equation modelling, will be used to analyze the data that has been gathered in order to ascertain the connections that exist between the elements that have been found and the acceptability of AITAB. It is anticipated that the outcomes of this study will give significant insights into the primary elements that determine the acceptability of AITAB by customers. The findings will not only make a contribution to the current body of knowledge on Islamic finance, but they will also serve as a practical guide for financial institutions that are looking to improve their AITAB services and attract a larger client base. This study will also provide a framework for future studies in the subject of Islamic finance, opening the door for further examination of acceptability criteria and possible improvements in AITAB. In addition, this research will give a foundation for future students.