Factors influencing customer acceptance towards online Islamic Banking transactions among university students in Malaysia

The purpose of this study was to investigate the factors influencing customer acceptance towards online Islamic banking transactions, focusing on aspects such as accessibility, social influence, security, and facilitating conditions among university students in Malaysia. The researchers surveyed 384 students via Google forms from Malaysian public universities. In this research, SPSS Statistics are used to analyze data collection that includes hypothesis testing. This study's findings demonstrated that accessibility, social influence, security and facilitating conditions are have a good relationship between customer acceptance towards online Islamic banking transactions. The research seeks to encourage wider use of online transactions, particularly among students, to facilitate easier purchasing of goods or study materials, thereby saving time and effort. Hence, the study also aims to provide valuable insights for future researchers by detailing the four factors mentioned above.