The role of service, restaurant environment, food quality, food hygiene and food pricing on customers satisfaction in fast-food restaurant

This study tries to identify the customer satisfaction at fast food restaurants in Malaysia is influenced by role of service, restaurant environment, food quality, food hygiene and food pricing. The top customer satisfaction component is also examined in this study. Respondents received an online questionnaire from the researchers. The goal of this study is to examine the elements that influence patron satisfaction at fast food restaurants. Data from respondents was gathered utilising a quantitative method by approaching physically. In order to get more comprehensive results, it is advised that the study area be broadened to include several population samples in subsequent research with customer’s experience in Malaysia on fast food restaurant. The sample size of this study is to distribute at least 180 respondents to collect 150 data. A comparable research with other variables that affect customer satisfaction in fast food restaurants might be added in order to get more accurate and trustworthy results.
Keywords : Role of service, Restaurant environment, Food quality, Food hygiene, Food Pricing and Customer Satisfaction