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University students perception towards hipster café in kota bharu, kelantan


Citation

Nur Afiqah Ariffin and Nur Anis Aqilah Suhaimi and Nor Zahirah Mustafa and Muhammad Syahir Danish Sopiri (2022) University students perception towards hipster café in kota bharu, kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

Hipster café has gotten a lot of attention from university students. Kota Bharu is also one of the district that has seen a increase in the number of hipster cafés, which has taken the populace by surprise. With the advent of hipster cafes in Malaysia's coffee industry, hipster cafe operators are strategically spreading their wings in order to capture market share and obtain a competitive advantage over competitors. Customers will favour a hipster cafe that can offer higher-quality items and customer service. This study investigated the impact of Hipster Cafe Services, Culture, and Café Environment on University Students' Perceptions Towards Hipster Cafes in Kota Bharu. The main data for the study will be collected using a structured questionnaire, and the analysis used SPSS version 27 software. The survey was distributed to 384 respondents of students perception towards hipster café. It is possible to conclude that cafe services, culture, and café environment have a considerable favourable impact on students' perceptions of hipster cafes.
Keywords: Hipster Café, Café Services, Hipster, Culture, Café Environment , Students Perception

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2022
Number of Pages: 60
Call Number: H35
Supervisor: Dr Mohd Fadil Bin Mohd Yusof
Programme: Bachelor of Entrepreneurship (Hospitality) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13931
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