Factors encouraging women participation in tourism

Women became more involved in the tourist business in Malaysia, and they made major contributions to many different areas of the economy throughout the years. In Malaysia, a number of projects and programmes had a particular emphasis on empowering women in the tourism sector. For instance, the Women in Hospitality and
Tourism (WiHT) programme was introduced by the Malaysian Association of Hotels (MAH) with the goal of promoting leadership possibilities and professional growth for women working in the hotel industry. Therefore, the main objective of this study was to examine the features that encouraged women to participate in tourism. The Malaysian government's efforts to encourage her citizens to start businesses were evident. Targeted replies were from participants all around Malaysia, and 384 respondents successfully completed the online survey. The Statistical Package for Social Science (SPSS) version 29.0 was used to examine the data that had been gathered. For better performance and decision-making, SPSS Statistical handled the
complete statistical analysis process, including planning, data collection, analysis, and reporting. In this study, the Pearson correlation coefficient was employed to look into the relationship between skills and training, leadership, well-being, and digitalization toward women's participation in tourism. The results showed a significant effect of the relationship toward women's participation in tourism. Through this study, we could understand the skills and training, leadership, well-being, and digitalization that
affected women's participation in tourism.

Keywords: women participation in tourism, Women involvement in the tourist business