Factors influencing fast food consumption among students at universiti malaysia kelantan, city campus

Fast-food establishment and vendors have expanded in industrialized and developing countries despite rising awareness of the negative health impacts of a diet rich in fat, salt and sugar. Teenagers who consume unhealthy diets, such as those high in energy-dense foods and low in fruits and milk, are more likely to frequently eat fast-food. Therefore, the study aims to determine the factors that influence fast-food consumption among students in Universiti Malaysia Kelantan (UMK), City Campus. A total of 364 respondents participated and the data was collected through online questionnaires survey. The study conducts the Pearson correlation analysis to see the relationship among variables and modelled the Multiple Linear Regression (MLR) to test the hypothesis testing to determine the influencing factors on fast-food consumption. The study found that time management (r = 0.662) and financial factor (r = 0.694) have moderate positive significant relationship with fast-food consumption. While, knowledge about fast-food impacts (r = 0.151) has low positive significant relationship with fast-food consumption. Then, there is no significant relationship between physical activities and fast-food consumption. Moreover, the results of MLR obtain that only two variables were significant influences on fast-food consumption which are time management (p-value < 0.05) and financial factors (p-value < 0.05). while there are no significant influences of knowledge about fast food impacts and physical activities (p-value > 0.05). Therefore, the fast-food consumption solution would benefit many people, including future researchers.