Customer satisfaction with traditional and complementary medicine (tcm) services

Citation

Jayani A/P Murugayah and Ainul Syahirah Yahaya and Nur Syazwanie Mohd Zulkafli and Nurul Syuhadah Mohd Shahrin (2023) Customer satisfaction with traditional and complementary medicine (tcm) services. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

The study about Traditional and Complementary Medicine (TCM) services that can help the public to understand about TCM therapies which are safe and effective. This study propose three independent variables namely Certified Therapist, Experienced Therapist, and Skillful Therapist towards Customer Satisfaction in Traditional and Complementary Medicine (TCM) Services. This study was conducted in TCM facilities Malaysia. The total sample size in this study was 385 respondents who participated through WhatsApp, Telegram, and others. The results shows that all the three hypotheses were supported. The researchers have also proposed a few recommendations related to the study.

Keywords: Traditional and Complementary Medicine (TCM) services, Customer Satisfaction, Certified Therapist, Experienced Therapist and Skillful Therapist.

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Additional Metadata

Item Type:	Undergraduate Final Project Report
Collection Type:	Final Year Project
Date:	2023
Number of Pages:	66
Call Number:	W26
Supervisor:	Puan Aifa Rozaini Bt Mohd Radzol
Programme:	Bachelor of Entrepreneurship (Wellness) with Honours
Institution:	Universiti Malaysia Kelantan
Faculty/Centre/Office:	Faculty of Hospitality, Tourism and Wellness
URI:	http://discol.umk.edu.my/id/eprint/13905
Statistic Details:	View Download Statistic

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