Determinants of purchase intention of online shopping platforms

The study aims to examine the determinants of purchase intention of online shopping platforms. This study extends the Theory of Planned Behaviour (TPB) by introducing product warranty, product information and trusted seller in the development of a theoretical model to study customers’ purchase intentions within the context of online shopping platforms. The researcher employed a non-probability sampling technique (i.e., purposive) in this study Data was collected from 255 users of online shopping platforms in Kelantan through questionnaires and analysed using descriptive statistics, reliability test, and correlation matrix via Statistical Package for the Social Sciences (SPSS). The findings show that product warranty, product information and trusted seller are significant determinants of customers’ purchase intention of online shopping platforms. The findings are beneficial to buyers, sellers, and delivery agents