This research project aims to investigate the awareness of recycling behavior among university students. Recycling plays a crucial role in promoting environmental sustainability and mitigating the negative impact of waste on the planet. However, the success of recycling initiatives heavily relies on the participation and awareness of individuals, especially the younger generation. The study will focus on university students as they represent a significant demographic with the potential to drive change and influence sustainable practices within their communities. The primary objectives of this research project are to assess the level of awareness regarding recycling behavior, identify factors that influence recycling behavior, and propose government initiatives to increase recycling behavior among university students. The research will employ a mixed-methods approach and using quantitative surveys. The surveys will be distributed among a representative sample of university students to collect data on their current recycling behaviors, perceived barriers and motivations for their recycling behavior. The collected data will be analyzed using statistical techniques such as descriptive analysis and Pearson’s Correlation Coefficient. The research findings will provide valuable insights into the current state of recycling behavior among university students, highlight areas for improvement, and suggest strategies to promote and enhance recycling awareness and participation. The implications of this study can contribute to the development of targeted educational campaigns, interventions, and policies aimed at fostering a culture of recycling among university students. By raising awareness and understanding the factors influencing recycling behaviors, this research can help create a positive impact on the environment and promote sustainable practices within the university community.