Fast food consumption among teenagers in pengkalan chepa, kelantan

Fast food is among the fastest-growing food categories in the world. It currently accounts for nearly half of restaurant sales in developed nations and will continue to grow there and in numerous other industrialized nations over the next few years. The most rapid expansion, however, is occurring in the poor world, where it is dramatically altering the way people consume. People purchase fast food because it is inexpensive, simple to prepare, and extensively advertised. A qualitative study was conducted to identify the factors that influence the consumption of fast food among teenagers in Pengkalan Chepa, Kelantan. In-depth interviews were conducted with 12 respondents. The data obtained was analyzed using the content analysis method. Research findings show that many teenagers in Pengkalan Chepa, Kelantan indulge in fast food. The findings of this study also show that teenagers in Pengkalan Chepa, Kelantan are aware of the disadvantages of consuming fast food.

Keyword: Consumption of fast food among teenagers.