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Factor influencing the tourism Development in kota bharu, kelantan


Citation

Nurul Izzati Syuhada Abd Basir and Nurul Nabila Azman and Nurul Nabila Jamaluddin and Nurul Nadia Izzah Shafie (2023) Factor influencing the tourism Development in kota bharu, kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This research observes the relationship of tourism development in Kota Bharu, Kelantan in 3 aspects which is food image, destination image and Islamic values. The objectives of this research is firstly to investigate the relationship of food image between tourism development in Kota Bharu, Kelantan. Secondly, this is to identify the relationship between destination image between tourism development in Kota Bharu, Kelantan and thirdly is to determine the relationship of Islamic values between tourism development in Kota Bharu, Kelantan . 384 local tourists from Kelantan and people who visit Kelantan will be target to be the respondent and answered the survey which is questionnaire by face to face. The Statistical Package for Social Science(SPSS) will use in order to evaluate the data collection. The function of SPSS is to statethe whole statistical analysis process which is to plan, to collect the data, report for the best decision making and also performance. This study will further strengthened claim of previous research on how food image, destination image and Islamic values influence the current dependent variable. Lastly, this study significantly contributes to development and the industry in Kelantan based on food image, destination image and Islamic values as the contributing factors.
Keywords: food image, destination image and Islamic values, tourism development

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 26 June 2023
Number of Pages: 81
Call Number: SAP 2023/T51
Supervisor: Cik Zaimatul Binti Awang
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13832
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