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The influence of smart tourism applications on perceived Destinations image in Kelantan


Citation

Nurul Najihah Ramli and Nurul Natasha Che Wan Sarif and Nurul Natasha Mohd Maliki and Nurul Natasya Mat Hassan (2022) The influence of smart tourism applications on perceived Destinations image in Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This study is about the influence of smart tourism applications on perceived destination image in Kelantan. A smart tourism application gives the effect on a tourist's behavioral intention. However, this is often an issue among tourists who are new to being a smart tourist. Therefore, this study was conducted to examine the relationship between smart information systems and perceived destination image. In addition, this study was conducted to determine the
relationship between smart sightseeing and perceived destination image. Other than that, this study was conducted to identify the relationship between e-commerce systems and perceived destination image. Finally, this study was conducted to identify the relationship between smart
forecasting and perceived destination image. The quantitative method used was a questionnaire. About 384 respondents were selected among tourists Gen Z to answer questions to find out the influence of smart tourism applications on perceived destinations' image. The final results of this study indicate that there is a significant relationship between smart information systems, smart
sightseeing, e-commerce systems and smart forecasting with the influence of smart tourism applications. In four independent variables, smart information systems and e commerce systems are positively affected in information search and smart sightseeing and smart forecasting
positively affected for e-recommendations.

Keywords: Smart Tourism Application, Gen Z, and Destination Image.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2022
Number of Pages: 81
Call Number: SAP 2022/T52
Supervisor: Encik Fauzan Hafiz Bin Muhammad Safri
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13830
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