Push and pull factors of tourist participate in Outdoor adventure tourism

This study is to investigate the push and pull factors that influence tourists' interest in outdoor adventure tourism. Travelers have been choosing outdoor adventure tourism to
have exciting adventures and get away from their daily routines. This is because someone goes to travel to feel fun and joy. So, they go to travel where they will find a
peaceful place to comfort themselves. In this study of achieving this research aim are to identify the relationship between push and pull factors towards participation in outdoor adventure tourism in Jelawang, Kuala Krai, Kelantan. The quantitative research will use sampling methods. The distribution of online surveys and questionnaires to gather
information from existing and potential customers. The Google Form could be easier to use because it only sends the link via WhatsApp. The survey offers useful data about
the motives and preferences of adventure travelers, empowering industry participants to create specific promotions and improve the overall tourism experience.

Keywords: Outdoor adventure tourism, push factors, pull factor, tourist interest, adventures