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Factors influence tourists’ selecting melaka as holiday destination


Citation

Rasmini Binti Ladampang and Salman Sabar and Savivarthini A/P Venugopal and Seri Najwa Amira Hamirudin (2023) Factors influence tourists’ selecting melaka as holiday destination. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This study was conducted to determine the factors that influence tourists' Selecting Melaka as Holiday Destination. The primary purpose of this study to examine key elements that affect tourists' holiday decisions regarding where to travel in the Melaka, one of the states located in Malaysia. The tools that used to conduct this research is quantitative research in descriptive design to measure the data collected during the study. The sample size of the respondent was 384
and the total collected who had answered the questionnaire through Google Form was also 384 respondents. The questionnaire shared through all social media platforms. That way is very easy to distribute and collect data information from respondents. Thus, this study can help other researchers in the future come when they want to investigate the factors that influence tourists' Selecting Melaka as Holiday Destination.

Keywords: Melaka, Destination factor, Food, Infrastructure Facilities,

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 26 June 2023
Number of Pages: 74
Call Number: SAP 2023/T56
Supervisor: Puan Hazzyati Binti Hashim
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13826
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