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Factors that motivate university malaysia kelantan's students to participate in cultural tourism activities.


Citation

Azrin Aina Mohamad Zahari and Arfah Atira Abd Rahim and Che Ku Norfarizatul Che Ku Abdulah and Baoyee A/L Amran (2023) Factors that motivate university malaysia kelantan's students to participate in cultural tourism activities. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

A study to identify factors that encourage University Malaysia Kelantan students to participate in cultural tourism activities. A better understanding of this topic is to find the truth as far as the factors that are likely to encourage student involvement in participating in cultural activities. Also, this research is to investigate what draws students from University Malaysia Kelantan to engage in cultural tourism. Study
participants were college students interested in learning more about the potential, benefits, and impact of cultural tourism activities for themselves. This research is to compare student motivation at the university's three different campuses (Jeli, Kota, and Bachok). Students at the University of Malaysia Kelantan will be polled using a questionnaire, followed by data analysis and study-related issues. The results of the study found that student involvement was driven by motivation, education, and the
influence of friends to experience the experience of participating in cultural tourism activities. The result of this work helps and persuades the situation in attracting students' interest in participating in cultural activities among the students of University Malaysia Kelantan.

Keywords: cultural tourism activities, students, motivation, youth, education, tourism

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2023
Number of Pages: 70
Call Number: SAP 2023/T6
Supervisor: Prof. Dr. Khairil Wahidin Bin Awang
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13819
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