Issues influencing the use of smart tourism apps among malaysia tourism stakeholders

The amount of visitors visiting Malaysia is significantly impacted by demand in the
global tourism sector. It might be argued that the diversification of the economy brought
about by the tourist industry benefits rural populations. As a result, the government has given this industry considerable consideration since it has a good impact, particularly in terms of increasing local residents' income. Even if they are aware of the diversity of Malaysian ethnicity and culture, it has been found that personnel in the tourist sector in Malaysia lack information regarding the adoption of the Islamic smart tourism idea. For instance, cultural sensitivity and Halal food ignorance would be problematic for both international tourists and locals. In addition, the major reason Malaysia has not adopted smart tourism is the absence of advertising and information on historical sites in Malaysia and attractive places to visit. The purpose of this study is to issues influencing the use of smart tourism apps among Malaysia tourism stakeholders. The purpose of this study is to The issue pertaining to elements impacting the memorable tourist experience and Smart Tourism behavioral goals serves as the independent variable. Three independent variables—Trust, Culture, and Technology Readiness. Each of these independent factors has an impact on the dependent variable, Smart Tourism. The main data of the study will be collected through a structured questionnaire and
analyzed using SPSS software. The survey will be distributed to 384 respondents who intend to revisit any destination in Malaysia. In this study, descriptive, reliability tests and correlation analysis were used to process the data.

Keywords : Smart Tourism Apps, Malaysia Tourism Stakeholders