This study aimed to explore and analyze the level of awareness regarding social
protection among gig economy workers in Kota Bharu, Kelantan. The primary objective
of this research was to assess the knowledge of social protection among gig economy
workers in the selected region. The study employed a qualitative analysis approach,
utilizing personal semi-structured interviews as the primary method of data collection.
Eight respondents, who were food delivery riders, participated in the interviews,
providing valuable insights and perspectives.The use of personal semi-structured
interviews allowed for a comprehensive understanding of the respondents' experiences,
opinions, and beliefs regarding social protection. The method facilitated an open and
honest exchange of information, ensuring the collection of reliable and authentic data
for this research paper. The findings of this study contribute to the existing body of
knowledge on gig economy workers and their awareness of social protection in Kota
Bharu, Kelantan. By exploring the perspectives of food delivery riders, this research
sheds light on their understanding of social protection and the challenges they face in
accessing it. The results provide valuable insights into the current state of social
protection awareness among gig economy workers and can guide future researchers in
conducting similar studies.The implications of this study extend beyond its immediate
scope. The findings can inform policymakers, employers, and relevant stakeholders
about the importance of social protection for gig economy workers. Additionally, the
study emphasizes the need to address any gaps in knowledge and access to social
protection, aiming to enhance the overall well-being and security of gig economy
workers in Kota Bharu, Kelantan.In conclusion, this research endeavors to deepen the
understanding of social protection awareness among gig economy workers in Kota
Bharu, Kelantan. The use of qualitative analysis and personal semi-structured
interviews provides valuable insights into the knowledge and experiences of food
delivery riders. The findings of this study can be utilized by future researchers and
stakeholders seeking to improve the social protection measures for gig economy
workers in the region.
Keywords: Awareness, Knowledge, Social Protection, Gig Economy, Kota Bharu