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Factors affecting technology adoption and intention to use technology for searching tourist destination among malaysian adults


Citation

Nur Ainin Sofiya Azmi and Nur Sarah Aina Mubaderishah and Nurshabila Huda Abdul Halim and Syed Azim Syed Abdul Hamid and Nurul Nadia Mohamad Naim (2023) Factors affecting technology adoption and intention to use technology for searching tourist destination among malaysian adults. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This study discussed on the factors affecting technology adoption and intention to use technology for searching tourist destinations among Malaysian adults. Factors developed as the trends of the technology trends among tourist Malaysian adults. However, the researcher can remark that there are some difficulties with information quality, service quality and recommendation that can be highlighted when searching tourist destination. Malaysian adults will be approached through the survey for this study. This research applies various medium for collect data among Malaysian adults. The selected respondents were Malaysian adult must fulfil the criteria with age must above 18 years old & above and have experience to travel within 6 month of period. The data collected with questionnaire and will be analysis by using Statistical Package for Social Sciences (SPSS) version 29.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 26 June 2023
Number of Pages: 66
Call Number: SAP 2023/T73
Supervisor: Cik Nur Farihin Binti Abd Hadi Khan
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/13807
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