The determinants of food satisfaction among domestic visitors: the case of gastronomic tourism in kelantan

Measuring tourist food satisfaction has become more crucial since the gastronomic tourism sector involves travellers’ desire to have authentic and unique eating experiences, which is presently a growing trend in the tourism business. As one of Malaysia's most well-known destinations for food tourism, Kelantan was chosen for the study. The objective of this study is to see if there is a link between food related motivation, involvement, perceived value, and food satisfaction among domestic tourists. This study used a quantitative survey of tourists as determinants of food satisfaction in Kelantan. A total of 200 respondents participated to answer all questions in this survey. Food related motivation, involvement, and perceived value have a significant relationship with food satisfaction among domestic tourists. So, all hypotheses are supported. Therefore, stakeholders such as state government, businesses or non-governmental organisations must continue to make efforts to create more appealing destination in Kelantan with variety and tasty cuisine in order to initiate food satisfaction among domestic tourists. Keywords: Local food, Food-related motivation, Local food involvement, Food satisfaction, Food tourism, Perceived value, Gastronomic tourism.