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The study on green logistics awareness among SMEs IN Kota Bharu, Kelantan


Citation

Vinothini Suresh and Nurul Shahira Othman and Nurul Aida Norisam and Nurun Najihah Mazni (2023) The study on green logistics awareness among SMEs IN Kota Bharu, Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This study aims to examine the awareness of green logistics among Small and Medium Enterprises in Kota Bharu. There is great concern among traders about Malaysia's deteriorating environmental cleanliness. The objective of this study is to identify and analyse the level of awareness of traders in the use of green logistics. This study uses quantitative research, as many as 300 questionnaires have been distributed to participants. Data collection was done by contacting the participants through an online survey through social media and SPSS software was used to analyse the data collected from the respondents. The results of the study show a positive relationship between knowledge, advertising, government, and the environment that contribute to the awareness of the concept of green logistics among Small and Medium Enterprises in Kota Bharu. Implications and recommendations are also given to future researchers who will conduct studies like this soon.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 26 January 2023
Number of Pages: 81
Call Number: SAL 2023/009
Supervisor: Encik Mohammad Nizamuddin Bin Abdul Rahim
Programme: Bachelor of Entrepreneurship (Logistic and Distributive Trade)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/13310
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