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Factors affecting customer satisfaction on online food delivery services towards Kelantanese


Hanis Syazwani Hamzatol Akmal and Nur Ayunie Mohd Azli and Wan Hafizul Arif Wan Ahmad and Muhammad Syazwan Sahimi (2023) Factors affecting customer satisfaction on online food delivery services towards Kelantanese. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)


This research aims to study the factors affecting customer satisfaction on Online Food Delivery Services towards Kelantanese. A quantitative method is used in completing this research. A simple random sampling is used to collect data and the structure questionnaire was designed to collect data from 389 respondents from Pengkalan Chepa, Kelantan. The statistical Package for Science (SPSS) version 28 was used for data analysis. The result concluded that the independent variables of product variety, product quality, and delivery services has a significant relationship with the customer satisfaction in Kelantan. Limitations of this study and recommendation are included in this to give a better idea for future researchers related to studies that involving customer satisfaction in Kelantan

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 30 January 2023
Number of Pages: 109
Call Number: SAL 2023/005
Supervisor: Dr. Norzalizah Binti Bahari
Programme: Bachelor of Entrepreneurship (Logistic and Distributive Trade)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
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