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Hanis Syazwani Hamzatol Akmal and Nur Ayunie Mohd Azli and Wan Hafizul Arif Wan Ahmad and Muhammad Syazwan Sahimi (2023) Factors affecting customer satisfaction on online food delivery services towards Kelantanese. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted) |
Abstract
This research aims to study the factors affecting customer satisfaction on Online Food Delivery Services towards Kelantanese. A quantitative method is used in completing this research. A simple random sampling is used to collect data and the structure questionnaire was designed to collect data from 389 respondents from Pengkalan Chepa, Kelantan. The statistical Package for Science (SPSS) version 28 was used for data analysis. The result concluded that the independent variables of product variety, product quality, and delivery services has a significant relationship with the customer satisfaction in Kelantan. Limitations of this study and recommendation are included in this to give a better idea for future researchers related to studies that involving customer satisfaction in Kelantan |
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Additional Metadata
| Item Type: | Undergraduate Final Project Report |
|---|---|
| Collection Type: | Final Year Project |
| Date: | 30 January 2023 |
| Number of Pages: | 109 |
| Call Number: | SAL 2023/005 |
| Supervisor: | Dr. Norzalizah Binti Bahari |
| Programme: | Bachelor of Entrepreneurship (Logistic and Distributive Trade) |
| Institution: | Universiti Malaysia Kelantan |
| Faculty/Centre/Office: | Faculty of Entrepreneurship and Business |
| URI: | http://discol.umk.edu.my/id/eprint/13263 |
| Statistic Details: | View Download Statistic |
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