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The factors of high-level logistics services to improve customer satisfaction


Danesh Solleyappan and Tiu Hui Sing and Prakassraj Santhanathas and Amirul Zakwan Hariz Arman (2023) The factors of high-level logistics services to improve customer satisfaction. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)


This study's goal is to learn more about the connections between high-level logistical service characteristics and customer satisfaction in Kelantan. Factors of high-level logistic service are one of the most significant determinants of customer happiness. In this topic of study, several researchers are looking for the elements of high-level logistic service (innovation capability, customer demand management capability, and information management capability) that have an influence on customer satisfaction. The research provided in this article is focused on the link between customer happiness at Kelantan and proclaimed elements of high-quality logistic service, which, according to the authors, provides value to research in the area of customer satisfaction in logistics. This research will look at three aspects of high-level logistic service, specifically innovation capability, customer demand management capability, and information management capability, all of which will boost customer satisfaction in Kelantan. There will be an online survey. The residents of Kelantan will be the population this survey targets. Our team will conduct a study with 260 participants, and questionnaires will be sent to the intended sample size using an online social media platform. To accomplish the study goal in this work, we will make use of a pilot test, frequency analysis, descriptive analysis, reliability analysis, normalcy test, and Pearson's Correlation Coefficient analysis.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 26 January 2023
Number of Pages: 107
Call Number: SAL 2023/003
Supervisor: Encik Abd Aziz Bin Mat Hassan
Programme: Bachelor of Entrepreneurship (Logistic and Distributive Trade)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
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