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Factors of using the shopee application among teenagers in Kota Bharu


Nur Fatin Nabila Amran and Nurul Wajihah Mohamaddi and Tan Chui Ting (2023) Factors of using the shopee application among teenagers in Kota Bharu. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)


The objective of this study is to understand more about the factor of using the Shopee application among teenagers. Teenagers love shopping online because it saves them time and energy compared to going to physical stores. All they must do is use their smartphone to select the items they want to buy and the ones they like. Therefore, this term was picked to explore why teenagers in today's society choose to use the Shopee app over other apps. In Kota Bharu, 384 targeted Shopee users received a set of self-administered surveys. The outcomes of the research have been acquired, and this research continues by analyzing the data using the statistical package for social science (SPSS) version 26.0 software. Consumer protection rights, secure payment methods, and product warranty are three independent factors that were examined for their relationships with the dependent variable, which is the factor of using the Shopee application. To accomplish the study goal in this article, researchers used a pilot test, frequency analysis, descriptive analysis, normality, validity, reliability analysis, and Pearson's Correlation Coefficient analysis. The study's findings show that the availability of consumer protection rights, secured payment method, and product warranty all influence the factor of using the Shopee application among teenagers in Kota Bharu.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 4 February 2023
Number of Pages: 80
Call Number: SAK 2023/041
Supervisor: Encik Ahmad Syakir Bin Junoh @ Ismail
Programme: Bachelor of Entrepreneurship (Commerce)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
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