Factors influence entrepreneurship intentions among the young generation in Kota Bharu, Kelantan

The problem of youth unemployment has prompted policymakers and other authorities to stress the value of starting one's own business. The importance of entrepreneurship to economic growth and societal well-being has led to calls for a generational shift in thinking about the role of business in driving innovation and creating employment. The purpose of this study is to examine the factors that influence entrepreneurial intentions among youth in Kota Bharu, Kelantan. To achieve this objective, several variables have been identified in this study. The variables are Attitude toward becoming an entrepreneur, Perceived behavioral control, Self-efficacy factor, and Family factor. For analysis, quantitative research is used to analyze findings and sampling techniques to ensure that the objectives of the study will be achieved. A total of 379 respondents have been selected as a sample size in this study according to the total population in Kota Bharu. Lastly, achieving the objectives of the study will be able to offer a good understanding of the weaknesses and also make some valuable recommendations through the parties involved. The conclusion drawn from this investigation has been validated by employing methods such as reliability analysis, descriptive analysis, and Spearman’s correlation. All hypotheses have been given the go-light for this investigation.