Determinants of technology denial: A study among millennials in Pengkalan Chepa, Kelantan

Technology is commonplace in today's modern society. It has influenced the development and transition of technology. Technology in the food and beverage industry has also had a great impact on the development of the industry. However, there are still groups that reject technology. The millennial group that tends to reject technology is because they lack trust in technology. These millennials lack trust because they feel their personal data and privacy can be known by hackers. This study is also to examine the extent of the relationship of service quality to technology rejection, to explore the relationship between inaccurate information, to identify the relationship between risk perception and the last is to find out the relationship between the issue of technical restrictions based on technology rejection among millennials. For this study, this study has used qualitative and quantitative methods and a total of 384 respondents have answered the questionnaire that has been distributed. The data of this study was analysed using the SPSS method, descriptive analysis, reliability and validity analysis, normality analysis and regression analysis. This study is also important to find out how many millennials still reject technology and why this group rejects this increasingly rapid technology.