Factors of online shopping cart abandonment based on the product category perspective towards gen Z

This research project looked at the factors of online shopping cart abandonment based on the product category perspective towards Gen Z. The objectives of this study was to examine the relationship between price, experience, low purchase frequency and cart abandonment on online shopping based on product category perspective towards Gen Z. A quantitative analysis was performed in order to achieve the study's objectives. However, the quantitative method was a questionnaire distributed via Google form. In this study, researcher was collecting data from 201 respondents.
Besides, the analysis was performed using IBM SPSS Statistics version 26 software and the results were accumulated using a reliability test and Spearman's Correlation Coefficient. As a result, the findings of this study show that there is a positive relationship between the two variables of price, experience, low purchase frequency, and cart abandonment on online shopping based on product category perspective towards Gen Z.