A study on the use of online food delivery service among University Malaysia Kelantan undergraduates

Online food delivery (OFD) services are becoming more popular in Malaysia. OFDS give benefits to undergraduates as it attracts them to use it in their daily lives. Therefore, the objective of this study to determine the relationship between time saving and online food delivery services among UMK undergraduates, to identify the relationship between cost saving and online food delivery services among UMK undergraduates, to determine the relationship between perceived usefulness and online food delivery service among UMK undergraduates, and to identify the relationship between prior online purchase experience and online food delivery service among UMK undergraduates. In this study, total population of UMK students is about 15 000, therefore 375 respondents who were required to reply to the questionnaires comprise the sample size. The researcher was assisted in gathering the data using the WhatsApp conversation and Google Form. In this study, the quantitative research method was used. According to the researcher, majority of the data shows a significant relationship between independent variables and dependent variables. Limitations of this study and recommendations are included in this paper to ease understanding and give better idea for future researchers which related to studies involving online food delivery service