A study of online purchase (online shopping) intention among UMK students Campus Kota during quarantine Covid-19

Online purchase intention is defining as the strength to the customer to make decision for their purchases to make it online by using the e-commerce platform such as Lazada, Shopee and Amazon. Nowadays, we also can have our online purchase such as at the social media platform such as TikTok have Tiktokshop and also Instagram Shop. From the advancement of technology from time to time, we can see the are increasing users of online platform and also online social media users as well. According to the Fresh Produce E-Commerce and Online Shoppers’ Purchase Intention, with the increasing advancement of technology, it also increase the more online shopping activities. (Zhao, K., Shi, H., Zhang, Y. Y., & Sheng, J. (2021). This research will be more focusing for the UMK students during quarantine Covid 19 and how the students react by situation that affected their purchases by certain factor. Online purchase intention is influence by the four factor such as attitude, trustworthiness, perceived usefulness from social media and delivery time as perceived risk. This study is conducted to analyze the factor that influencing the online purchase intention among UMK students during quarantine Covid 19. Findings suggested that there are five factors will influence the online purchase intention. The result from a survey conducted on 110 UMK students about their online purchase intention during quarantine Covid 19. Statistical package for social science (SPSS) and SmartPLS 4 is used to analyses the data. Result found that the influence of four factor has a three positive and significant relationship on online purchase intention between UMK students. At the end of the study, recommendations for future research have been provided.