Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19

The COVID-19 pandemic has impacted many people’s lives and motivations, and their shopping behavior has changed as a result. Due to the implementation of MCO, people’s movement is restricted, and most physical stores are closed, consumer online purchasing increased and has become common. The objective of this study is to examine the influence factors on online purchase intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post-Covid-19. Six factors are examined which are perceived ease of use, perceived usefulness, price, website design quality, trust, and perceived risk. The research used a simple random sampling technique to collect the sample. Besides, 260 valid responses were collected from UMK students through an online Google Form consisting of four main sections. The IBM SPSS Statistics version 26 was then used to analyze the data that had been obtained. The result has clearly shown that perceived usefulness, trust, and perceived risk had a positive significance on online purchasing intention among Commerce students. Thus, H2, H5, and H6 were accepted. While H1, H3, and H4 were rejected as the perceived ease of use, price, and website design quality were negatively significant on online purchase intention. Also, the study’s implications, limitations, and recommendations for further research were examined.