The Role of E-Commerce In Reducing SME’s Operating Costs In Malaysia

A discussion on the role of E-commerce in reducing SME operating costs in Malaysia, where the recent economic crisis in the country is becoming increasingly worrying. However, it is not a reason that SMEs should stop working during the financial crisis. Still, SMEs should take the opportunity and find more alternatives to ensure their business operations continue and reduce operating costs while using the E-commerce platform. This is E-Commerce, online sales. E-Commerce allows merchants to sell to customers around them and customers in other states and countries. So, the potential of ECommerce is more significant compared to opening a shop on the side of the road. ECommerce is Online Business where merchants can sell online either through their website or social media, such as Instagram, Facebook, or Mudah, as well as marketplaces known to the public, such as Shopee and Lazada. So, through this channel, traders can make sales to their customers. This E-Commerce usually means I need help getting into a regular store if I buy items. If I have to go around that big shopping mall to find that one item, it is better to open my phone and buy it online. After a few days, the goods arrived at home. So, this saves me time. So usually, people believe that using this E-Commerce platform is to save time. Compared to having to go to physical stores to shop. Mostly young people, but many older people dare to try E-Commerce and buy online. Selling online can be made cheaper because they do not need to have a physical store or rent a store every month, which makes them able to sell their goods more affordable.