Factors influencing customer perceived value to use food delivery apps in Klang Valley, Malaysia

This study examines the factors influencing customer perceptions of the value of using food delivery apps. The independent variables consist of convenience, trustworthiness, and price, while the dependent variable is customer perceived value. This study will be conducted three objectives: to examine the relationship between convenience and customer perceived value in Klang Valley; to examine the relationship between trustworthiness and customer perceived value in Klang Valley; and three, to examine the relationship between price and customer perceived value in Klang Valley. Researchers had chosen the quantitative research method, and the questionnaire was used as a researcher instrument for data collection. The researcher was used the convenience sampling method and respondents to evaluate customer perceived value in this study. A structured questionnaire was collected using a Google Form and a questionnaire. The data collected was be analysed using Statistical Packages for Social Science Version 26 (SPSS Version 26) systems, based on descriptive statistics and correlation analysis. In conclusion, all the independent variables, which are convenience, trustworthiness, and price, that had been studied in this study had a relationship with the dependent variable, customer perceived value, in the use of food delivery apps.