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‘Cili Solok’ : Is it possible to market outside Kelantan?


Wan Zaiti Hastuti Wan Zahari (2015) ‘Cili Solok’ : Is it possible to market outside Kelantan? Masters thesis, Universiti Malaysia Kelantan.


Tutie’s chilli has bought a piece of land which is 750 square meters and another lot is rented on an yearly basis. The owner has cultivated “Cili Solok” for about 1500 plants and also owns 22 greenhouses equipped with fertigation system. There are so many challenges in vegetable industry such as the country’s productions still do not meet the country’s demand, small-scale cultivation and high production costs. Local farmers also have to compete with other vegetable’s producers which offer low-cost, such as Thailand and China. Malaysian vegetable industry transformation is heading towards a competitive industry and sustainable development.

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Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Date: 2015
Subject Heading: Marketing strategy
Subject Heading: Entrepreneurship
Supervisor: Prof Madya Dr Abu Sofian Yaacob
Programme: Malaysian Graduate School of Entrepreneurship and Business
Institution: Universiti Malaysia Kelantan
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