The factors influencing the awareness of family takaful among residents in Kota Bharu, Kelantan

The purpose of this article is to look at the impacts of Takaful awareness, knowledge, financial condition and social factors. The study was an empirical examination based on questionnaires completed by 384 Kota Bharu, Kelantan residents. The article discovered by regression and correlation analysis, that knowledge and social variables are positively associated to Takaful awareness. On the other hand, financial condition appears to be key determinants influencing Takaful awareness. The findings can also help Takaful managers handle marketing strategies for Takaful products and services more successfully.