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The factors influencing digital entrepreneurship intention: a study on college community student in Kelantan


Siti Marhaini Md Resadi (2021) The factors influencing digital entrepreneurship intention: a study on college community student in Kelantan. Masters thesis, Universiti Malaysia Kelantan. (Submitted)


The study is applying Theory of Planned Behavior (TPB) which include attitude, subjective norm and perceived behavioral control as a theoretical framework to determine The Factors Influencing Digital Entrepreneurship Intention: A Study on College Community Student in Kelantan. Data are collected through questionnaire. A 20 item cross-sectional survey was administered among the participants. A total of 136 college students participated in the study. The respondent is determined based on simple random sampling technique. Using the structural equation modelling and partial least squares (SEM-PLS) analysis method, researcher found that only two factor: attitude and perceived behavioral control have significant influence on digital entrepreneurship intention. However, subjective norm is non-significant on respondent’s intention to digital entrepreneurship. The findings give educators ideas for how to encourage TVET students to engage in digital entrepreneurship through educational program and training.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Date: 2021
Subject Heading: Entrepreneurship
Subject Heading: Digital entrepreneurship
Subject Heading: Entrepreneurial intention
Subject Heading: Community colleges
Number of Pages: 84
Call Number: HB615 .S58 2021 tes
Supervisor: Prof Madya Dr Mohd Hakimin Yusof
Programme: Master of Business Administration
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
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