Housewive thrive in dropshipping activities: the opportunities and challenges in Kelantan

Micro entrepreneurs play an important role in Malaysia‟s vision by achieving high income economy by 2020. Micro business assists local economies and contributes to a thriving economic growth. However, this study focuses on informal woman micro-entrepreneur who are housewives that involved in dropshipping activities. The increase in the number of housewives in entrepreneurship shows their maturity in running a business. The aim of this study to identify the factors that encourage the involvement of housewives in dropshipping activities. In addition, this study will also examine the perception of housewives in Kelantan on the factors of opportunity in the operation of their business as well as the challenges faced by housewives in the conduct of their business. A qualitative study was conducted on a sample of 5 housewives from Kelantan using semi-structure interviews. This study adopts an interpretative approach and uses multiple case studies with semi-structured interviews as the main data collection technique. This study relies on this technique to explore the views and experiences of selected housewives on the opportunities and challenges they face to thrive in dropshipping activities, focusing on four aspects; human capital, social capital, financial capital and psychological capital.